Page 63 - TFWA World Exhibit 2023 Special Edition

INSIDER

Pat Rigney opened The Shed Distillery in 2014 with the goal
of turning Drumshanbo Gunpowder Irish Gin into one of the
best gins in the world.

Travel Retail with Duty Free Global always been to create remarkable brands at The Wine Enthusiast’s Wine Star Awards
Global Travel Retail is another key that can compete, on a global scale, with in San Francisco. We are very proud to
target market for Gunpowder. The brand the best in the world. To achieve this, continue our collaboration with Duty Free
has had success growing the brand with its we need partners with a similar mindset Global into the future.”
strategic partner in the market: Duty Free and aligned values. Barry and the team at Gunpowder is the number-one selling
Global. Duty Free Global truly reflect the Shed SKU in all of Irish travel retail, says
This January, The Shed Distillery style of agility and passionate dedication. Rigney, adding that the brand’s success
renewed Duty Free Global’s contract to The travel retail channel has been key in Ireland and around the world is down
represent Drumshanbo Gunpowder Irish in the growing success of Drumshanbo to consumer interest in the brand from its
Gin in the Global Travel Free Channel for a Gunpowder Irish Gin, which is providing “stunning” packaging to its authentic story.
further six years. employment to over 80 staff members back “The fact that it comes from a real
Gunpowder has been a major success in Drumshanbo,” says Rigney. “We have place really resonates with consumers.
story in the channel since commencing in no doubt that the proud work carried out by And the brand responds really well to
2016, says Rigney. Duty Free Global has contributed towards promotion, all the different activities and
“The goal at The Shed Distillery has the recent win of ‘Spirit Brand of the Year’ visibility around the brand. And that is

The Shopping China team visiting The Shed
Distillery

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