Page 65 - TFWA World Exhibit 2023 Special Edition

INSIDER

“We’re based here as a social something that will be here for years and that’s something that I’m very committed
enterprise. This land is owned by the years to come that will continue to excite to, and to create that environment so that
community. We have a 35-year lease which consumers 100 years from now the way we’re always surprising and delighting our
repeats. We’ve invested here, we employ that we’ve excited consumers this far, and customers.”
local people. We have created a brand built
around a curious mind, PJ, who happens to
be me, having traveled around the world
with great interest in in the industry since
the early 80s with the vision to create this
brand.”
The Shed Distillery is also increasing
the production of its whiskey. Drumshanbo
Single Pot Still Irish Whiskey has been
triple distilled at the Shed Distillery using
Malted Irish Barley, Un-malted Irish Barley
and Irish Barra Oats. Aged in Sherry
Oloroso and Kentucky Bourbon casks with
no added color and no chill filtration, this
43% Single Pot Still has been distilled by
its Head Distiller, Brian Taft.
“We’ve doubled our production this
year. We’ve doubled it again for the end of
next year. But we are very much focused in
that special single pot still space in terms
of quality, premiumness, very much like
our Drumshanbo Gunpowder Irish Gin. So The brand was awarded Spirit Brand of the Year at the
that’s the area we want to play. 2022 Wine Enthusiast Winestar Awards.
“The ambition is to really create

BBC Spirits appoints Duty Free Global as Global Travel Retail Partner

Duty Free Global has been appointed Owner of BBC Spirits said: “At BBC joining Barry’s talented team in Cannes
by BBC Spirits as its Global Travel Retail Spirits, we are eagerly looking forward at the DFG booth to introduce our unique
partner for Etsu Japanese Gin, Hinotori to opening a new chapter for our brands selection, which includes Etsu Japanese
Japanese Whisky and Goalong Chinese Gin in collaboration with the Duty Free Gin, our flagship brands that have achieved
and Whiskey. Global team. After five years of sharing strong performance in domestic markets,
Barry Geoghegan, Founder of Duty our passion for Asian Spirits with strong Hinotori Japanese Whisky and its limited
Free Global commented: “The whole domestic partners, we believe it is now editions, as well as the pioneering Goalong
team at Duty Free Global are delighted time to let them shine in the TR industry. Chinese Whiskey and Gin. We look
to commence our partnership with the Romain and I will have the pleasure of forward to seeing you all in Cannes!”
exceptional portfolio of BBC Spirits.
We had the pleasure of visiting Bogdan,
European Sales Director Romain Papillon
and all the team at BBC recently at their
HQ in Bordeaux and we were incredibly
impressed by the quality of the liquids,
branding and huge category knowledge.
Bogdan has been one of the world’s
biggest advocates of Asian spirits and the
possibilities of products from Japan in
particular (and more recently China) in
becoming global brands. We receive in the
global travel retail channel huge requests
for top quality brands from these countries
and to work with the best specialist in this
subcategory is indeed an honor. We look
forward to sharing these great liquids with
our GTR friends in Cannes very soon.”
Bogdan Tanasoiu, President and Bogdan Tanasoiu, President and Owner of BBC Spirits, with Barry Geoghegan,
Founder of Duty Free Global.

65 October 2023

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