Page 78 - TFWA World Exhibit 2023 Special Edition

INSIDER

Leonidas celebrates 110th anniversary with new Snacking range

Belgian chocolatier Leonidas will
unveil a travel retail-exclusive Snacking
line in Cannes, which complements the
core gifting range.
The new range not only adds snacking
and sharing to the brand’s traditional
gifting line-up but also expands its offer at
dedicated placements such as the checkout
area.
Leonidas’ Global Travel Retail Sales
Manager, William Legallais, said: “This
Snacking range targets incremental sales
and increased basket size in travel retail
and is a strong point of sale product. There
is no intention to cannibalize our existing
products. This new line complements our
core gifting range which proudly wears our
stand-out blue and gold colors. Leonidas Snacking and fun animals which are available in
“We have a strong line-up of products Pochette Snacking includes various shapes and sizes and include
ready for the TFWA World Exhibition and Orangettes, Crousty, Sea Shells, Stones, chocolate balls, milk chocolate and
are looking forward to sharing this and Mendiants and Marshmallows. All products marshmallow teddy bears and chocolate
other innovations with retailers and guests are alcohol and Palm Oil free, contain pencils. Packaging also features children’s
at the event as confectionery continues to 100% Pure Cocoa Butter and Sustainable favorite animals, including lions, unicorns,
be a leading driver in global travel retail.” Cocoa and are made in Belgium. pandas, dinosaurs, hippopotami and
Leonidas cites research by m1nd-set Orangettes offers 14 candied orange monkeys, in cones, pencil cases, cubes and
indicating that, at 29% of duty free buyers, peel pieces coated in dark chocolate bags.
confectionery is one of the most purchased and Mendiants 12 dark, milk and white At Cannes, the brand will also
categories globally, claims the second chocolate discs decorated with pecan nut, highlight its strong sustainability strategy.
highest footfall (23%) and the second almond, hazelnut and dried fruits. The “Sustainability is an everyday
highest conversion rate (48%). Crousty box contains 21 crunchy biscuit mindset at Leonidas,” Legallais added.
Confectionery sales are back to and praliné treats, coated in milk & dark “We place the future of the planet and
pre-COVID levels, particularly in Europe, chocolate, while Stones holds 50 almonds the satisfaction of our customers on an
and the category attracts strong interest coated with milk, dark or blond chocolate. equal footing and do all we can to produce
from Gen Z and Millennial consumers, The Seashells box contains 15 milk chocolates and pralines in the most
according to the m1nd-set research. chocolates, with praliné and a caramel environmentally responsible way possible.
flavor, and Marshmallows offers 8 “We are aware that the road is still a
marshmallows, with floral honey notes long one, but we have already undertaken
coated with dark & milk chocolate. several steps and made changes that allow
The Snacking range will be available us to attain our objective: to contribute to
in travel retail from October. leaving future generations a world that is
Celebrating its 110th anniversary this more sustainable.”
year, Leonidas has also revamped its core Leonidas has used certified cocoa
range to feature its blue and gold brand in its products since October 1, 2021.
colors, with sleeves added to highlight “Thanks to this certification, the living and
product details. The brand refresh, in April working conditions of 2,450 cocoa growers
this year, aimed to highlight Leonidas’ and their families have been improved,”
premium quality and will also be a major Legallais said.
feature of the Leonidas stand in Blue He also noted that “not only is the
Village D24. cocoa in our chocolate of sustainable
Leonidas wil also reveal a new line origin, but the same is true of our
for children available in global travel packaging.” The majority of the brand’s
retail beginning in October, which actually cardboard/paper packaging is FSC-certified
targets adults buying for those younger while using PET or polypropylene, made
travelers. up of at least 50% recycled materials and
The new line centers on eight colorful 100% recyclable.

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