Page 80 - TFWA World Exhibit 2023 Special Edition

INSIDER

PVM focuses on kids gifting for Chupa Chups at TFWA WE

Perfetti Van Melle (PVM) is launching “New concepts have been developed help our partners leverage the brand power
new kids gifting products for Chupa Chups that are aimed at gifting, snacking and of Chupa Chups and Mentos with eye
at the TFWA World Exhibition in Cannes, refreshment like our Mentos Mints flip top catching and interactive displays and other
this October. tins or Chupa Chups suitcase. engagement tools,” he said.
The new Chupa Chups kids offer “In the area of visibility, we will also
includes a ‘mini suitcase’ carrying games
and lollipops. The handy lunchbox-
sized (126 x 91 x 67mm) case includes 8
lollipops in Strawberry flavor as well as Tic
Tac Toe and Find the Match memory card
games.
Hello Kitty and The Smurfs have
partnered with Chupa Chups and has
launched two new themed coloring kits.
Each contains four markers, four lollipops
and a themed coloring book.
PVM’s new GTR Director, Michiel
Goedvolk will be in Cannes for the first
time. “We have a range of new activations
lined up for 2024. These are designed to
showcase our brands Mentos and Chupa
Chups in the traveler environment and
make an impact on the shop floor to drive
sales.

Ricola has best years ever in travel retail

Multipack, and the 250g Original Herb Tin.
is now Andreas Reckart, Ricola’s Head of
looking at Travel Retail, says: “We are thrilled to
products be returning to Cannes at the peak of our
tailored travel retail performance. We are expecting
to other a very busy week and are looking forward
Swiss Herb specialist channels to buyers from Asia being back in full
Ricola hopes to explore new travel such as border force. China is a key market for us and
retail opportunities at the TFWA World shops and ferries and will be showing these business there has been growing very
Exhibition and build on its current success. new innovations to potential partners in dynamically on the domestic side and we
The company has declared that 2022 Cannes. are now making it a key target for our
and 2023 have been its best years in travel Visitors to Ricola’s stand will be able travel retail business. So far we are listed
retail to date. After building a successful to see its best-selling products including with CDFG and in Cannes we are hoping
range of travel retail exclusives for the the brand’s 75g tins (Original Herb, to expand our listings in key Chinese travel
airport channel over the last few years, it Lemon Mint and Cranberry), 4 x 40g Box retail locations.”

October 2023 80

9/19/2023 12:53:31 PM
TFWA 2023 p78-84.indd 80
TFWA 2023 p78-84.indd 80 9/19/2023 12:53:31 PM