Page 79 - TFWA World Exhibit 2023 Special Edition

INSIDER

Ritter Sport reveals three new products for TFWA World Exhibition

German chocolate company
Ritter Sport is set to launch three
new products – Tasty Vibes,
Fruity Yogurt Mix Pouch and a
refreshed travel retail-exclusive
Vegan Tower – at this year’s
TFWA World Exhibition in
Cannes. According to Ritter
Sport, the new products are in
line with the company’s focus on
development and its assortment
strategy.
The company expects
the products to strengthen its
perception towards ‘Chocolate
full of Joy and Goodness’ and
underline a focus on innovation
in the confectionery category. Ritter global travel retail from late January 2024. and modern – in an environment designed
Sport believes the portfolio newcomers Tasty Vibes brings music and to welcome customers into the Ritter Sport
will achieve incremental distribution and chocolate together in three flavors: Chill ‘living room’.
volume and increase the brand’s overall out Creamy Milk, Groovy Crunchy Pretzel Sustainability, which the company
on-shelf brand visibility. (combining milk chocolate with chunky says is deeply rooted in the brand’s DNA,
All three lines contain 100% certified pretzel) and Funky White Lemon (with also plays a key role in the new-look stand.
sustainable cocoa and underline Ritter a fresh and fluffy lemon mousse in crisp Ritter Sport’s exhibition furniture has been
Sport’s status as a carbon neutral company. white chocolate). upcycled; the floor and overall construction
Product launches will be backed by Ritter Sport is extending its Choco can be reused at other trade fairs, with
promotional activities and updated POS Cubes assortment with a new travel retail- recycled materials used wherever possible.
and consumer touchpoints. exclusive Fruity Yogurt Mix Pouch, a mix At TFWA World Exhibition, Ritter
Nicole Miltenberger, Ritter Sport’s of 20 Choco Cubes that do not contain Sport aims to develop ideas with important
Marketing Management Global Travel artificial coloring and flavoring and are key accounts and distributors through
Retail, said: “We are looking forward presented in a paper-based bag. The brand partnership discussions. “Everything looks
to welcoming guests to our stand noted Choco Cubes’ strong performance set to be right back on track this year,
(Mediterranean Village N18) at TFWA in the channel and, until now, the lack of a so the focus for 2024 is very much on
World Exhibition. We believe these new light fruity mix. the traveler,” said Jan Pasold, Managing
products are stand-out winners for travel “Ritter Sport is looking to strengthen Director, Global Travel Retail Ritter Sport,
retailers. They not only showcase the the Choco Cubes product line-up as we adding that Ritter Sport’s focus is on
brand’s determination to innovate and stay know that small bites are performing developing existing key accounts, markets
one step ahead of trends, but they also very well in travel retail,” explained and regions. “We see a lot of potential
meet the current demands of traveling Miltenberger. “With every bite, traveling there. We are significantly better now than
consumers. consumers can savor the perfect balance in 2019 and 2022; for us that means no
“The new tastes are on-trend, and our of creamy yogurt and juicy berries, more looking back and comparing with
packaging is colorful and contemporary creating a truly unforgettable chocolate pre-COVID pandemic performances. It is
and show, once again, Ritter Sport’s experience.” all about looking ahead to a very positive
determination to maintain a high profile in Ritter Sport’s travel retail-exclusive future.”
the travel retail sector.” Vegan Tower offers a new flavor mix. The Looking at market developments,
The limited-edition Tasty Vibes tower was successfully launched last year, Pasold added: “Asia is getting back on
concept is set to replace the brand’s Taste with 5 pieces in 3 different flavors (2 x track, distribution in the USA has grown,
the World line which launched earlier this Salted Caramel, 2 x Smooth Chocolate, 1 and we also cracked the MEA in the second
year. A travel retail edition expected to x Roasted Peanuts). For 2024, Ritter Sport half of the year. Ritter Sport products are
roll out into global travel retail from late will introduce two new flavors – Crunchy now available in Dubai and Muscat, and
January 2024, Tasty Vibes introduces three Almond and Crispy Cookie discussions are ongoing with retailers in
new flavors and a completely new design Ritter Sport’s booth will spotlight the the region.”
concept. It is expected to roll out into brand’s core messages - colorful, joyful

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