Page 34 - Special Issue Asutil Conference 2025

INSIDER

HALLOWEEN My Wish was the featured launch with Duty Free Americas in Uruguay earlier this year.
PyD (Perfumes y Diseño) strengthens presense throughout Americas
with ambitious launches and activations

Madrid-based fragrance house PyD (Perfumes y Diseño) continues to expand throughout the Americas, with an ambitious program
of launches, animations and special events in both the travel retail and local markets.
The major launch for the first half of 2025 was PyD’s HALLOWEEN My Wish, a new olfactive pillar for women, which began
rolling out at the end of 2024 and is continuing today.
“My Wish has had strong presence in the Americas through key partnerships with Attenza Costa Rica, DFA Panama & Uruguay,
Luryx El Salvador, Avolta in Paraguay, Colombia, Ecuador, Argentina, Chile, the Caribbean, and London Supply,” comments Esther
Jimenez, Americas Director for PyD.
In key launches for My Wish, PyD partnered with retailers to create an elegant and sophisticated immersive experience, covering
available spaces with striking windows, backwalls, and gondolas. The company also hosted beautiful press events throughout the region.

Striking windows, like these at (above) John Bull
in Nassau, The Bahamas, and (right) Perfumeria
Cosmet in Bolivia, are a hallmark of the
HALLOWEEN My Wish launch in the Americas.
Perfumes y Diseño also hosted elegant press events
for the launch throughout LATAM, like this one in
Mexico.

ASUTIL Special Issue June 2025 34