Page 37 - Special Issue Asutil Conference 2025

INSIDER

For the first time ever, Jameson is inviting
bartenders from the cruise segment to participate
in the Jameson Black Barrel Bartender Series.

“The Brazil domestic market does
massive growth numbers on Royal Salute,
so we are definitely seeing the impact of
that domestic popularity in the airport.
Miami Polo Edition is playing a disrupter
role and with Rio now with Avolta, we’re
opportunity,” says Tobin. a couple of our cruise partners, and they just so excited,” says Tobin.
In 2023, Pernod Ricard Travel Retail have put it into many placings and drinks The two latest Royal Salute Polo
Americas exclusively partnered with offerings,” says Tobin. editions are prime examples of how
Celebrity Cruises to feature Rabbit Hole Pernod Ricard is focusing on high profile,
Distillery on the Celebrity Ascent, with Royal Salute 21 Year Old Rio de Janeiro impactful activations across the region.
three Heigold Single Barrels from the Artist Polo Edition “We are consistently investing behind
Series Single Barrel Program, created Following the success of Royal brands that are going to add value to the
especially for Celebrity Ascent. Tobin says Salute 21 Year Old Miami Polo Edition, consumers, and to the customer’s business.
there are plans to continue this partnership. the company has now launched the 21 We are in a market that’s obviously been
Other brands in the Pernod Ricard Year Old Rio de Janeiro Polo Edition. The quite volatile. We can inject growth with
spirits portfolio are also thriving on cruise. latest edition in the series became available a number of these brands in a way that
“Skrewball has been a bit of a exclusively with Avolta in Brazil on April others probably can’t. We’ve activated
runaway success on cruise. We also have 1 in limited quantities at Rio de Janeiro more than we ever have and the scale
Bumbu rum, which is very versatile, which Galeão International Airport and São of the activations that we’re doing are
is helping us on cruise. We’ve listed it with Paulo/Guarulhos International Airport. consistently very strong,” says Ford.

Pernod Ricard launched Bumbu Rum in Santo Domingo with Avolta and Skrewball Whiskey with UETA.

37 June 2025 ASUTIL Special Issue