Page 35 - Special Issue Asutil Conference 2025
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INSIDER
The bright and colorful launch visuals for TOUS Sorbet Garden brightened up activations at (left) Penha in Curaçao and
Lagardère Duty Free at Lima Airport in Peru.
The PyD launch season also featured TOUS Sorbet Garden and HALLOWEEN Bliss. Sorbet Garden, described as “juicy and
luminous as a fruit sorbet,” brought a burst of color and freshness to the point of sale with its bottle and visuals designed by Scottish
illustrator Katie Smith.
For Valentine’s Day, PyD featured its best-selling LoveMe Vibes from TOUS, where it mounted takeover campaigns in Penha
Curaçao, and local market Penney’s in Puerto Rico, among other places.
All of the PyD launches are supported by major training events, conducted by Americas-based staff, and trainers coming in from
Spain. The major launch on schedule for the second half of the year will be a new men’s fragrance from HALLOWEEN.
Above: All launches were supported by full training sessions. Shown here is the team from Attenza in Colombia.
Below: PyD concentrated on the three fragrances in its best-selling LoveMe collection from TOUS for Valentine’s Day,
taking over such high-profile retailers as Penha in Curaçao and Penney’s in Puerto Rico.
35 June 2025 ASUTIL Special Issue
