Page 36 - Special Issue Asutil Conference 2025

INSIDER

Pernod Ricard unveiled Royal Salute 21 Year Old Rio de Janeiro Polo Edition activations at São Paulo (GRU) and Rio de Janeiro (GIG) airports in
partnership with Avolta. This new limited edition celebrates Rio, the heart of Brazilian polo.

Strong brands, dynamic activations and cruise innovations drive Pernod
Ricard to new heights in Americas travel retail

Despite the uncertainties that the or Mexico. We were heading in the right for a retail perspective as well. We will
tariffs are causing around the world, and direction in Canada, and now we don’t bring the same communications to life
the changing travel choices of tourists know. And the U.S. trucks along, pretty across both platforms, together with a 360
across the Americas, Pernod Ricard is steady.” degree activation. It will be supported
positioned to weather any storm in the through Jameson communications, and
Americas Travel Retail market, Greg Ford, Cruise we’ll be driving people from the bar to the
General Manager, Travel Retail Americas Cruise continues to be a focus for retail space,” says Aisling Tobin, Head of
at Pernod Ricard tells TMI in a meeting Pernod Ricard, with four powerhouse Marketing Global Travel Retail Americas
at the 2025 Summit of the Americas in brands leading the way for the company. at Pernod Ricard.
Miami. “Cruise continues to be a very solid, For the first time ever, Jameson is
“I think that the market will continue double digit growth market for us,” says inviting bartenders from the cruise segment
to be really competitive in pricing. I don’t Ford. to participate in the Jameson Black Barrel
see that changing in the short term, maybe “We have four brands that sell 75% Bartender Series, to create an unforgettable
in the medium term. I think ultimately it of our volume in the cruise lines: Jameson, cocktail experience with Jameson Black
is very tough at the moment, but we are Malibu, Kahlúa and Absolut. Those four Barrel at its heart.
lucky, and in a good position, because brands are the backbone of our cruise Two regional cruise winners will then
we have very strong brands with a lot of business. Jameson is a huge brand for us go on a three-day, all-expenses-paid trip to
history in the region. We feel pretty well in cruise lines, specifically because of the the Midleton Distillery in Ireland, home of
armored to deal with the storm,” says Ford. American passenger domination of the Jameson Black Barrel Irish Whiskey, along
Central and South America, and industry. Jameson has become increasingly with 100+ global bar community members
the Caribbean are the strongest growth popular for us and increasingly important. to attend the ‘Jameson HOSTS Global
opportunities for Pernod Ricard in the And now with the extensions of range, with Summit’ in September 2025.
region, says Ford. Black Barrel, and with Triple Triple in the Pernod Ricard is also creating cruise
“People are more buoyant about what airports, it’s always a focus for us. But in exclusives for its brands.
could happen in Argentina, which has been the cruise lines it is a mega focus,” says “We’ll be launching an exclusive
a difficult market for us. Post-pandemic, Ford. Royal Caribbean Malibu edition bottle,
we had a huge boom there and then a For St. Patrick’s Day this year, incorporating some of the Royal Caribbean
huge drop. So we’ll be closely watching Pernod Ricard executed an all-day Irish iconography into the packaging. Malibu is
that business. The engines of growth for bar takeover of O’Malley’s on Royal a key driver for us with Royal Caribbean,
us have been really solid, whether in the Caribbean. and Malibu is such a critical brand for
Dominican Republic, Ecuador, Colombia, “We’re working with Heinemann cruise, so that’s been a really exciting

ASUTIL Special Issue June 2025 36