Page 65 - CSET HIGHLIGHTS.cdr

We have made great use of the the college social media platforms to run targeted adverts camapaigns that
were aimed at increasing enerillment in undersubcribed qualications during the semetser 2 application
window as well as for student enrolement for 2023 intakes. Facebook Analytics for targeted ad campaigns for
the 2023 applications ran between 23 November to 7 December 2022 had an audience reach of about 334
597; with 11919 people clicking on the ads to make the application. Twitter analytics on the other hand reveal
that the ads 18 835 people engaged the adverts, by means of ad link clicks (to proceed to the applications
window), retweets and comments. Ovreall, the ad campaigns were a success.

CSET 2022 HIGHLIGHTS PAGE 64