Page 14 - The Insurance Times May 2021

below 35 years feels that they are policy, one can get "zyada" from their For example, the COVID-19 Insurance
immune to health and medical risks health insurance. At ABHI, we have plan offers coverage in the range of Rs.
because of age being in their favour. constantly taken efforts to evolve with 50,000 to Rs. 2 lakh, for affordable
Similarly, a sizable number of people the growing health and wellness needs premiums starting from Rs. 952.
suffering from lifestyle-related diseases and to provide truly comprehensive Similarly, Infection Cover offers coverage
like asthma, diabetes, cholesterol, etc., protection to our customers and so of up to Rs. 50,000, at a nominal
are yet to invest in adequate health "#ABHIKaro." premium of only Rs. 79 per annum.
insurance coverage. Another example is the Hospital Cash
Bajaj Finserv adds 100+
ABHI in Hindi means 'now' and Cover plan, which takes care of daily
#ABHIKaro is a witty take on the brand health plans under Pocket expenses while the insured undergoes
name 'Aditya Birla Health Insurance' treatment at the hospital. One can opt
acronym. The phrase 'ABHI Karo' is Insurance & Subscriptions for this plan by paying a premium of
used to create a sense of urgency to Bajaj Finance Limited has recently just Rs. 549, and receive Rs. 1,000 per
choose Aditya Birla Health Insurance added 100+ types of affordable health day for 30 days to cover hospital
without procrastinating, to access plans under its Pocket Insurance & expenses.
quality health care services. Subscriptions category.
Easy application and claim
Commenting about the campaign, Ajay In the backdrop of a turbulent process
Kakar, Chief Marketing Officer, Aditya economy dealing with job cuts, salary Those looking to buy these health plans
Birla Capital, stated, "The phrase reductions and loss of income, can do so, from the comfort of their
'ABHI kya kar raha hai?' is multi- households across the country are homes. One can fill the online
dimensional and very commonly used reeling under rising costs of healthcare application form, pay the premium
in conversations across India. It can be expenses. Money is a major stumbling amount through any of multiple
a way of greeting, an inquiry, a block in access to quality healthcare payment options, and instantly
question, or more. The 'ABHI Karo' especially when one may not always be purchase these affordable health
campaign has used this as a hook to able to opt for conventional insurance insurance products, offered by Bajaj
detail what ABHI i.e.; Aditya Birla plans. To address the needs of
Finserv. Additionally, one can raise a
Health Insurance is doing for its individuals seeking easier access to claim either by sending an email to the
customers. The word play on the brand affordable and quality healthcare, insurer, or by calling on the company's
name allows for a high recall value and Bajaj Finance announced the addition toll-free number.
incorporates humour while reminding of 100+ health plans.
viewers regarding the importance of Wide range of products In addition to the health plans, Pocket
the comprehensive and 'health first' Insurance & Subscriptions also provides
offerings provided by Aditya Birla Health Plans listed under Pocket various subscription memberships &
Health Insurance" Insurance & Subscriptions propose assistance products for everyday risks
coverage against scenarios that are and contextual offerings to your
Mayank Bathwal, CEO, Aditya Birla typically overlooked by conventional lifestyle. Some of these products
Health Insurance, remarked, "The insurers. Some of the products offered include Mobile Screen Protection,
concept of '#ABHIKaro' was derived under the health category include Wallet Care, Cycle Cover, Watch
from the sense of urgency to convince Dengue Cover, Ambulance Cover, Child Secure, and Key Safeguard which offer
people to stop procrastinating and buy Personal Accident Cover, Medical protection against the smaller risks of
health insurance right now and thus Convalescence, and ICU Cash Cover one's daily lives.
'#ABHIKaro'. We want to urge our among others.
customers to seek more from health PhonePe sees rising
insurance - 'Chuno insurance jo de Affordable premium and higher
zyada' i.e. to think beyond protection coverage amount demand for COVID-19
from medical expenses and to explore Considering the instant need for insurance with increasing
plans that provide progressive affordable healthcare plans, and the
healthcare services along with access rising costs of medical treatments in cases
to the wellness ecosystem. With Aditya India, these products offer high PhonePe has recently stated that
Birla Health Insurance's feature-rich coverage amounts at affordable Corona Virus insurance has seen
offerings such as the 'Activ Health' premiums. widespread adoption lately with 75%

14 The Insurance Times, May 2021