Page 22 - Banking Finance May 2022

PRESS RELEASE

IDFC FIRST Bank Stamps Presence in Participative Sport with Procam

International

IDFC FIRST Bank announced its inaugural sponsorship of are thrilled to associate with the iconic Tata Mumbai
participative sports with Procam International and its four Marathon and a series of running events across the country.
global distance running events as the Associate Sponsor - These events have grown in international stature and
Tata Mumbai Marathon, Tata Consultancy Services TCS repute over the last decade and it is a proud moment for
World 10K Bengaluru, Delhi Half Marathon, Tata Steel us to be the Associate Sponsor. As a bank, we want to make
Kolkata 25K and a partner to Sunfeast India Move As One. a healthy difference to people’s lives just as we do to their

finances - and we also want to energise our customers and
society to achieve their absolute best.”

Running is the fastest-growing participative sport in India.
Approximately 700 new amateur runners lace up each day
to begin their tryst with running. The Procam events have
played a pivotal role in this transformation - from starting
a health & fitness revolution that spawned over 1600 races
in the country, to creating a springboard for Indian long and
middle-distance runners; harnessing an entire eco-system
around running and a 'giving rainbow’ for the social sector.
A beacon of hope and humanity, 1000+ NGOs working for
multiple causes, have cumulatively raised over INR 475
crores using the events as fundraising platforms.
Vivek Singh, Jt. MD Procam International; Moreover, in the last two years, capitalizing on the Power
V Vaidyanathan MD & CEO, IDFC FIRST Bank along with of Technology and a Digital-first approach, Procam
Anil Singh, MD Procam International International launched app-enabled versions for these
races. Thus, expanding its footprint and taking the events
For the next five years, the technology-led bank will cement
its association with the races that have ushered in a running beyond their geographical boundaries, while maintaining
the spirit of running and fitness unfettered by the
revolution and helped redefine the health, fitness, and giving
constraints imposed in the aftermath of the pandemic and
paradigm of our country. The Bank’s vision is to build a world
class bank in India, guided by ethics, powered by technology, ensuring COVID-appropriate behaviour.
and to be a force for social good. “Sport has the power to unite and be a force of change,”
With social good being one of its founding pillars, IDFC FIRST said Anil and Vivek Singh, Promoters, Procam International.
Bank’s products and services are designed keeping societal “IDFC FIRST Bank is an outstanding brand that stands for
impact in mind. At the core of its business model is trust, strength and dynamism, and it is a great pleasure to
customer-centricity. The Bank uses sophisticated associate with such a name as our Associate Sponsor for
technologies that enables it to be flexible and innovate new our distance running events across the country. We have
solutions to meet the evolving aspirations of its customers always looked up to them as a quality bank for the long-
and the wider society. The marathon ties in well with the run. The series of events goes well with their vision of
Bank’s mission of touching the lives of millions of Indians in “touching the lives of millions of Indians in a positive way”
a positive way. and the marathon partnership with IDFC FIRST Bank will
V Vaidyanathan, MD & CEO, IDFC FIRST Bank, said, “We go a long way in energising people of our country.”

22 | 2022 | MAY | BANKING FINANCE