Page 17 - PR Communication Age APRIL 2016

the countries must accept the truth that population con- people are significantly contributing to the economic growth
trol is beyond their power and migration is bound to follow and development of Uttar Pradesh (doing some job or
automatically from excess populated region to less popu- other). Whereas on the contrary rest of the 20 lakhs people
lated and least developed region to most developed region are either dependent or unemployed.
in an unplanned manner.
In this type of circumstances these 20 lakhs people whose
Hence, the planners of the countries must tackle this prob- contribution in the economic growth and development of
lem by adopting planned migration. Now the reverse phe- Uttar Pradesh is almost nil , (Not doing any Job) will play
nomena has also started that is people are migrating from havoc with the economic growth and development of the
urban area to rural area also, for green pastures, in an un- region as these people will have demand for bread, rice,
planned manner, thus creating pressure on the rural wheat, house, medicines, and many other essential items
economy. Many big corporation are now having offices in of daily life. Thus curtailing the real share of the 30 lakhs
rural areas. people who are really contributing for the economic growth
and development of Uttar Pradesh.
Migration of Population
For example if the cost of bread in Uttar Pradesh is Rs. 5
 Planned migration per bread, when population is 30 lakhs and another 20 lakhs
people joins this, the price of bread will rise to Rs. 10.Thus
 Unplanned migration these 20 lakhs people which are non contributor in the Uttar
Pradesh's economic growth and development, will be the
The concept suggests this kind of distribution and balanc- significant factor causing inflation, unemployment, poverty,
ing is the requirement of all the countries around the world. famine, fall in per capita income, standard of living, gross
It will be totally absurd to talk about population control and national product,etc thus creating crisis in the economy.
economic growth rate. Controlling of population fully may
not be feasible. The only solution is now distribution and World population planners must understand this important
balancing concept. factor, which is creating pressure in our economy, and it is
indeed reality that in the near future this unproductive
What the concept says population will be in large numbers in every economy, put-
ting every resources of the economy under serious pressure
We can clarify the concept of population distribution and and constraints. Thus creating great irritant 'for Uttar
balancing by an example. Pradesh's economic growth and development and the re-
gion will fall under Population Trap.
Assume that the population of Uttar Pradesh, India is pres-
ently 50 lakhs. Out of this 50 lakhs population only 30 lakhs

Not only Uttar Pradesh this is the case with many regions
in India and worldwide, which needs urgent attention from
world planners and policy makers. We have to differenti-
ate contributing population and non contributing popula-
tion in our economy, and have to analyze how this non-con-
tributing population is presenting a potential challenge for
economic growth, and how to reduce their numbers for a
better tomorrow.

The concept of distribution and balancing is based on the
assumption that these 20 lakhs people who are breaking
the economy of Uttar Pradesh, should be distributed in

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PR COMMUNICAT ION AGE April 2016 17