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Q.8.b) What are the risk attitudes of the following:

(i) Joint Stock Companies - Joint Stock Companies can
          be further divided into single product and multi product
          companies, national and multi-national companies, etc.

          Typically, multinational companies operate as
          conglomerates in which the operational responsibility is
          delegated by the holding company to various divisions
          and subsidiaries. Mostly the latter operate as independent
          units, and under such circumstances, the risk management
          is usually handled in accordance with the corporate
          objectives laid down by the board of the holding company.

          For some single product multinational companies, where
          the products are sold worldwide, close central control
          over many elements of the business is essential, for e.g,
          pricing, competitors pricing, quality assurance, marketing
          and advertising, manufacturing, distribution etc.

          Such companies, may share the same attitudes to risk
          and corporate objectives, but by centralizing the risk
          management function it will probably be willing to
          retain a relatively large loss for its own without resorting
          to insurance.

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