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Dell Technologies Cloud Campaign Demand Generation Center

Overview Digital Marketing Tool - Internal
Digital Marketing Tool - Partner

Objective Availability

• Drive awareness – Make Dell Technologies partners across the • Cloud campaign content is available in English.
entire partner ecosystem aware of our Dell Technologies Cloud • Other (P9) languages are available on request.
strategy and solutions.

• Drive demand – Enable partners to execute demand generation
activities that drive pipeline for VMware Cloud Foundation for

VxRail, via a packaged offering of tools, marketing and activation. New for H1
• Drive enablement – Roll out a series of resources designed to
educate, inspire partner confidence and drive sales for Dell • To Partner cloud initiatives will be concentrated on
Technologies Cloud solutions (DTCP, Validated Designs and Cloud- awareness and enablement.

Enabled Infrastructure) to enable scale. • Updated content is available via the digital marketing
tool, including new VCF on VxRail content from

Target Audience VMware.

• Our partners:
• Dell EMC and VMware partners
• Access Program Partners and HCI Big Bet Partners

• Our customers: Functional and Technical buyers

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Dell Customer Communication - Confidential