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Value Proposition                                                                                                                                 Demand Generation Center


                                                                                                                                                         Digital Marketing Tool - Internal
                                                                                                                                                         Digital Marketing Tool - Partner





        Partner Benefits                                             Customer Benefits                                              Add-on Features




       1. Receive rebates and MDF for eligible deals –                 1.   Greater business dexterity to accelerate                   1. Deliver Dell Technology On Demand –
           eligible partners are entitled to receive rebates                innovation – with a solution spanning across                  payment solutions that allow customers to
           and MDF for all Dell and Dell EMC branded                        on-premise and public cloud environments                      align and scale the cost of IT with technology
           hardware* sold as part of the Dell Technologies                  that delivers optimal scalability, throughput,                consumption and budget availability.
           Cloud solution. Rebates include HCI base and                     capacity and performance for each workload
           growth, NBI and Tech Refresh, as well as                         or use case.                                               2. Modernize IT and promote Dell
           revenue multiplier.                                                                                                            Technologies ISG solutions – explore
                                                                       2.   Simpler IT operations for greater                             opportunities to bring cloud capabilities to
       2. Cloud Partner Connect Program – link                              efficiency and control – deliver a consistent                 on-premises data centers with Dell EMC
           partners up with Dell Technologies Cloud Service                 experience that unifies private, edge and                     Cloud-Enabled Infrastructure.
           Provider Partners and enable them to service                     public clouds with a common set of tools to
           their customers with a better, more complete                     provide greater operational efficiency and                 3. Offer value-added services – leverage
           solution that meets their specific needs.                        simplified management.                                        customer engagement to include off-
                                                                                                                                          premises Backup, Availability and Data
       3. Achieve Partner of Record status – when                      3.   Reduced risk for greater stability and                        Protection Services.
           partners drive new business or have historical                   smoother transitions – with world-class
           server/ storage sell-through for specific                        infrastructure and a comprehensive portfolio
           accounts.                                                        of services, all designed to support
                                                                            customers with implementation,
       4. Dedicated training and enablement  – take                         management and data protection.
           advantage of expert resources designed to
           support partners in promoting and selling the full
           range of Dell Technologies Cloud solutions.




    * Specific rebates vary, depending on location (Region and Zone) and product categorization and are available through the Benefits & Requirement document published on
    the partner portal. Both the deal and the partner must be rebate eligible (partner must be tiered and hold the required training Competencies) for rebates to be paid.
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