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Deliverables Demand Generation Center

Digital Marketing Tool - Internal
Digital Marketing Tool - Partner

Partner Awareness Sales Enablement Customer Demand Gen

Partner Demand Generation Center Knowledge Center Digital Marketing Tool

• Solution Briefs • Content to drive awareness / thought
leadership for Dell Technologies Cloud
• Presentations
• Digital & social content
• Data Sheets • 1:2:M email

• Sales Guides • Event materials
• 3rd party papers

A range of comms • Content to drive consideration / demand
Partner Academy gen for Dell Technologies Cloud Platform
• Email nurture series for Sales and
Pre-sales – in action • Sales curriculum • Web banners
• Always-on thereafter • Pre-Sales curriculum • Email nurture

• Regular Partner Newsletter content • Call Script

• LinkedIn & CRN.com paid media Regional Events
campaigns (selected countries only)
• Supporting unauthenticated landing page • Inclusion in regional F2F enablement events

• Organic social activity • Inclusion in Q1 PTABs

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