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Guidance for activation                                                                                                                             Demand Generation Center
                                                                                                                                                                       Portal
                                                                                                                                                             Digital Marketing Tool
                                                                                                                                                         Digital Marketing Tool - Internal
                                                                                                                                                               Knowledge Center
                                                                                                                                                         Digital Marketing Tool - Partner
       To discover the wide range of assets and resources available to your

       partners, visit the Dell Technologies Cloud campaign page.





                                   A                                                            B                                                           C





           Start by exploring the campaign…                              Then educate your partners…                                 And help partners to activate…



           • Discover more about our Dell Technologies                   • Introduce your partners to all the benefits               • Sales & pre-sales: Show partners how to
              Cloud campaign – it can be accessed via the                   of our Cloud campaign – and encourage                       access the training and sales resources –
              Partner Demand Generation Center.                             them to explore the extensive  library of                   enabling them to confidently speak to
                                                                            resources designed to support them in                       customers about the right solution for their
           • Access our comprehensive range of sales                        driving awareness, generating demand                        specific workload or use case.
              and marketing resources – including the                       and their customer conversations.
              thru-partner assets, which are available on the                                                                        • Marketing: Help partners to activate their
              digital marketing tool.                                    • Support our H2 awareness objectives by                       thru-partner campaign via the digital
                                                                            driving local and partner-specific                          marketing tool. There are two distinct
                                                                            enablement events and activities.                           programs available for partners to activate –
                                                                                                                                        to drive customer awareness and/or
                                                                                                                                        demand generation for Cloud, depending
                                                                                                                                        on their business objectives.







       * Portuguese (Brazil), Spanish (Latin America), French, German, Italian, Russian, Simplified Chinese, Japanese & Korean.

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