Page 36 - Agent Handbook 9.14.21

What are Darwin Leads?

1. Darwin is a digital retail tool that is on every Sonic Dealership’s website
2. Helps with Sonic’s direction to enable 100% on-line vehicle purchases.

3. Provides us with greats leads from guest who are highly interested

4. Darwin enables the guest to do the following:
o Model a payment on a selected VOI

o The payment will include any incentives/rebates the dealership has included in the selling
price
o Select additional incentives they may qualify for

o Receive a payment that would match what the dealership penciled if they were in the
dealership.
o The biggest difference that we use the Darwin email template as the first email rather
than Easiest Experience and we use the blue hyperlink in the lead to read the Fast Pass
prior to calling.

Conversation Starters

• Select another topic from the personalized deal to inquire about. Did they input a trade?
If they show several financing options, which option is their target payment?

• In all cases, ask when they can come into the dealership to get more details about their
personalized payments. Always ask for the appointment!

Hello, this is Casey from Town and Country Toyota. I received your interest on the Toyota Tundra. We
Agent do have this vehicle I stock, what time are you planning to come in today and finalize the personalized

deal you built on this vehicle?

Gu est I was wondering if I can do everything remotely?

Yes, you can. Yet, most of our guest find it beneficial to come in and let us work with you on making
Agent well as take your test drive at the same time. What time were you planning on coming in today to lock
sure your deal takes full advantage of all the additional incentives and rebates you may qualify for, as

in your Fast Pass and make sure this vehicle doesn’t sell before you’ve had a chance to look at it?

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