Page 145 - Company Excellence

Company Excellence through Matching in Recruiting

Central aspects of applicant matching - Aspect 1: Social
recruiting as a solution for the future

In employee recruiting, it is of central importance to pick up the
individual person in his or her individual personality and to check
whether his or her motivators, his or her drivers, his or her
personality, his or her competencies, and his or her values fit the
company, the task, the professional environment, and the new
colleagues and managers. There are seven aspects that should
definitely be considered. Let's start with social recruiting. Because
without social recruiting, nothing works these days! If you want to
win over and inspire young and motivated employees in particular,
you have to exhaust all possibilities and present yourself and look
for high potentials where these people like to be and often spend
time: on the Internet, in social networks. In today's world, a
company's presence in social media is essential, for example on
Facebook, LinkedIn, YouTube, Xing, Instagram and TikTok.
Because that's where not only, but especially, the younger potential
applicants are, who are looking for a professional challenge and
are now matching whether a company suits them or not.
Companies must therefore answer the question of how the "influx" of
potential applicants can be significantly increased. How can people
approach the company on their own initiative? The prerequisite is
that the company is present on as many channels as possible -
including online and digitally, especially in social networks.
A company should therefore present itself on the relevant
portals and have a professional website on which interested parties
can obtain comprehensive information and then decide whether it is
worth their while to apply to this company or to contact it. The
important thing here is to always have a lot of quick and short
emotionalizing

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