Page 3 - 2017, SEPT 24 - LIONS VS FALCONS - SHOP 1

EXECUTIVE SUMMARY

SHOPPER #1: Mr. and Mrs. Shopper are both 54 years old and have lived in the Oakland county area of Michigan since they were married 24 years
ago. Mr. Shopper is a Sales Executive for a local book manufacturing company and travels monthly for his business. He has 32 years
experience and continues to grow his territory through providing excellent customer service. Mrs. Shopper has over 20 years
experience in the automotive industry including product development, marketing, and international sales. She has a BS in Industrial
Engineering and an MBA.
SHOPPER #2: Couple: Ms. Shopper in her late 20s, Mr. Shopper in his mid 30s and is an avid sports fan. Ms. Shopper is in Sales in the hospitality
industry. Mr. Shopper is in Finance/IT for an international automotive supplier.
SHOPPER #3: Married Couple: Male and female both in early 30's. Mrs. Shopper works in the hospitality industry, with background in sales and
food and beverage operations. Mr. Shopper works for an international crane company and is an avid football fan.

SHOPPER #4: Two friends: One female in her 40's and one in her 30's. The 40 year old is married with children and works as a Special Ed Parapro
and in Guest Services. The 30 year old is single and a Special Ed Teacher.

THE SHOPPER'S RESULTS:
Sunday, September 24 was a hot and steamy day with nearly 90 degree temperatures. Fans were eager to take advantage of the nice weather and
participate in the outdoor activities provided along Pride Plaza. Many fans were testing their strength with the Ford Truck push, testing their skill with
the standing long jump, taking their photo with the Lions logo and listening to the precision drum line.

Fans were anxious to head inside the stadium at 11AM to cool off and to participate in the DTE Power Hour. Outside of Gate A, the lines were forming
although at Gates B, C and G there were no lines. Inside the stadium many were enjoying the events and food specials offered.

This was the first Mystery Shop of the season, the stadium was clean and ready for game day. The Video Board was vibrant and kept the fans actively
cheering with the displays shown. The directional message boards are useful for guiding fans throughout the stadium. Most shoppers were able to
access Wi-Fi, but some did have challenges throughout the game. The staff was ready to assist and could provide information requested.

The overall scores were very favorable across all departments. Shoppers interacted with staff members throughout the entire day and found staff
members willing to assist for the duration of the event. Specific comments and scores can be seen in the following.

Woodward Avenue Travel (for client use only) Page 3 2017, SEPT 24 - LIONS VS FALCONS - SHOP 1