Page 8 - Mystery Shop Game 1 - Sun. Sept. 24, 2017

MYSTERY SHOP R

Woodward Avenue Travel completed mystery shopping services at Ford Field fo

DETROIT LIONS vs. ATLANTA FALC

The objective was to document the services experienced and products re
Game Day Presentation/Activities, Guest Services, Housekeeping, Mainte
Ushers. This mystery shop also provided the advantage assessing the phy
facility as well as the appearance of the staff, their attire (including unifo
as fans in order to supply an objective view of the service provided to he
Employees were completely unaware of the mystery shopper's true inte
majority of the fans. The mystery shoppers then completed customized q
enable management to better interpret how the average fan is being ser
attached comments and scoring matrix, management can understand wh
uncover hidden deficits where training dollars would be more beneficiall

Scoring Explanation: Shoppers were instructed to answer a series of yes/no qu
was used:

4.0 Very Good Quality of service or product
3.0 Good Quality of service or product meet
2.0 Fair Quality of service or product is sligh
1.0 Poor Quality of service or product is wel

Understanding the Scoring:

While numerical scoring can be somewhat subjective, it should be noted
high enough that they would recommend the services or products they h
experience; one rarely encountered by the respondent.

Woodward Avenue Travel (for client use only) Pag