Page 15 - CERI 2017-2018 Annual Report

Marketing & CERI's Twitter

following has
Communications than 200% in the
increased more

last year

Objective: Maintain CERI Twitter mentions of 6/month

Result: 16 Twitter mentions for the last 28 days (increase of 14.3% over
previous period).

Objective: Maintain CERI Twitter tweets of 1/day

Result: 29 tweets in the last 28 days = ~1/day (increase of 7.4% over
previous period.

Objective: Maintain CERI Twitter impressions of 2500/month

Result: 25.8K impressions in the last 28 days (increase of 222% over

previous period).

Objective: Maintain LinkedIn impressions of 220/post

Result: Average of 2,050 impressions per post in the last year (measure of
increase not available over the previous period).

CERI also utilizes LinkedIn to

promote studies, events and other
Objective: Maintain CERI Twitter impressions of 2500/month
newsworthy content. For the 2018-
2019 year, the Marketing and
Communications team will utilize

social media optimization tools to
elevate impressions and extend our

reach across Canada.