Page 14 - CERI 2017-2018 Annual Report

Marketing &

Communications

OUR PERFORMANCE

Key performance indicators (KPIs) are an important measure of CERI’s

progress towards its stated goals and objectives. For the 2017-2018 fiscal
year, the following objectives and corresponding milestones were achieved:

Objective: Report on marketing benchmarks

Result: Subscribed to Meltwater media monitoring service and established

marketing benchmarks (data measurement metrics) including traditional
and social media exposure, reach and influencers.

Objective: Implement Stakeholder Satisfaction Survey

Result: Stakeholder Satisfaction Survey was conducted for the 2017-2018

CERI fiscal year, receiving 175 responses. Overall satisfaction rate was 71%.

Objective: Increase traditional media mentions in Central & Eastern Canada from
0.3 mentions/month

Result: Avg mentions per month in Central Canada: 19.6. In Eastern Canada: 2.0.

CERI Media Exposure (April 1, 2017 - March 31, 2018)