Page 16 - CERI 2017-2018 Annual Report

EVENT OPTIMIZATION

CONFERENCES

CERI hosted the Oil & Gas Symposium for many years as well
as an electricity conference in 2016 and 2017. While

feedback regarding conference programming and the events
themselves was overwhelmingly positive, each event failed

to produce positive revenue streams for the Institute.

Following a comprehensive review of CERI's event strategy,

in 2017, the decision was made to move away from the MARKETING &
conference "pure play" approach in favour of developing

partnerships across Canada which would provide CERI with
elevated levels of exposure and reduced financial risk. COMMUNICATIONS

CERI will continue to host the premier petrochemicals
conference in Western Canada each June in Kananaskis but

has partnered with Argus Media to host the annual Argus
Canada Week conference which provides a week of oil, gas,

electricity and carbon content as well as NGL and some
petrochemical programming. We will continue to develop

this relationship in coming years.

BREAKFAST OVERVIEW SERIES

In addition to the CERI Petrochemical Conference and Argus

Canada Week events, the two primary conferences which CERI
is involved with, the Institute hosts an independent series of

smaller events (8-10 each year) which promote the release of
each study. CERI focused its attention in Calgary during the

close of the 2017-2018 year but will expand its network across
Canada in 2018-2019 working with identified partners such as

Bow Valley College and other academic institutes.