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ADVERTISING & MARKETING Brooklyn,____ meThe Brooklyn Econom ic Development Corporation is trying to lure former Brooklynbusinesses back to Brooklyn as well as encourage out-of-the-borough firms to giveBrooklyn a try. It%u2019s \inc/Kirk Photos)The booth for the Brooklyn Econom ic Development Corporation took its place amongthe printers%u2019 wares at the June GraphTech '86 convention in Manhattan to promote theborough%u2019s advantages to the printing and graphic arts industry. (Brooklyn, inc/Kirk Photos)Brooklyn Economic Development Corporation Pioneers New Territory:On The Stump For New Brooklyn BusinessBY LIZ KOCHFor printers and other graphic artsbusinesses fighting a losing battle againstincreasing rents and short leases to stay inManhattan , the Brooklyn Economic Development Corporation has a remedy in mind.It%u2019s a plan that points to Brooklyn and ventures to suggest several reasons for settingup business in the borough and falls underthis umbrella marketing concept:%u201cBrooklyn. It%u2019s New York City Without theHassle.%u201dThe new marketing campaign to activelypromote the borough to businesses that arestruggling to stay afloat by seeking a newhome, made its official debut at GraphTech %u201986, the graphics arts industry tradeshow at the Javits Convention Center onJune 3-5. The campaign, developed by thenon-profit Brooklyn Econonic DevelopmentCorporation, is an effort to step up themovement of businesses, particularly printing operations, into the manufacturingareas of Fulton Ferry Landing, theBrooklyn Army Terminal and Williamsburgh.Developers of the campaign, in particularManager of Marketing and Research Division at BEDC Joan Bartolomeo, feel theborough boasts a host of selling points including the availability of high quality andaffordable space, access to highway andrailway freight transportation routes, an extensive network of bus and subway lines, alarge borough-based work force and a widerange of public-sector programs and services to help companies expand or relocateto Brooklyn.BEDC%u2019s appearance at the trade show,amidst booths displaying the latest in printing technology, was one method ofelevating the selling of the borough from aprevious word-of-mouth campaign to astructured marketing approach, repletewith glossy full-color brochures detailingthe borough%u2019s attractions to industrial andcommercial enterprises.%u201cIn the past, businesses have moved intoBrooklyn and that news would get around toothers by word of mouth without any encouragement on our part,%u201d Bartolomeo explains. %u201cA lot of companies have moved inwithout us. The phenomenon was happeningon its own, but we%u2019re pushing it to movefaster and to make it more public,%u201d shesays.At a time when commercial rents are increasing in Manhattan and landlords aregiving shorter and shorter leases, Bartolomeo says Brooklyn is particularly attractive for low costs and long-term planning. Some psychological barriers,hnwpvpr need to be broken down and thecampaign theme %u201cBrooklyn. It%u2019s New YorkCity Without the Hassle,%u201d in part addressesthat issue.%u201cWe didn%u2019t want to take a very hard linewith the slogan, but it tells you thatBrooklyn is a part of New York City.i save a serf fortune ove your business to the perfect place totuiitracrciaVindustrial50% less than compar anhattan, Tong ' stand oklyn leases compared toreasons whyDesirable comnwr