Page 17 - Shareholders Report 2023
P. 17
MARKETS & DIVISIONS
BEVERAGE | MARKET DAIRY | DIVISION OF BEVERAGE
The Beverage Market had an outstanding 2023, Enviably, Haskell is recognized as a leader The Dairy Division formally launched in 2023. To
including a company-leading contribution in serving the Coca-Cola Bottlers Network, begin the year, the division secured about $3 million
of $22.2 million against a budget of $14.4 yet 75% of that network remains untapped. in design-only contracts for a new client, H-E-B,
million on revenue of $261.4 million. Sales Additionally, PepsiCo is undergoing significant and a repeat client, HP Hood, for expansions at
totaled $231 million, including Project Acura, leadership changes and has expressed interest their existing plants. The team converted these
a $176 million greenfield production facility in selecting Haskell for more work. All told, this engagements into execution projects with a
for Heartland Coca-Cola in Olathe, Kansas. represents a significant opportunity to capture value of approximately $130 million by the end
Additionally, the Beverage team completed additional market share. The key to success of 2023, and by April 2024, when all the sales are
two significant bottling facility projects for is leveraging Haskell’s unique expertise in all realized, these contracts will total $226 million.
Niagara in Stockton, California, and had an three major categories of work – facilities, Also in 2023, the team engaged with Fairlife on
outstanding year on Project Bessie, a large process and packaging – and positioning the Project Webster, a 780,000-square-foot greenfield
distribution facility for Coca-Cola Beverages Beverage team as a one-stop shop for these production facility in Webster, New York. The project
Florida. The team learned valuable lessons in world-renowned brands in 2024 and beyond. has an estimated contract value of $320 million,
2023, including the importance of disciplined of which Haskell secured $69 million in 2023.
project execution, diversification through selection of clients
cross-selling, particularly with the Industrial After the unfortunate loss of one opportunity, the
Water Market, and effective relationship team intentionally engaged in closer communications
building. The market enters 2024 with a and partnership relations with clients. These efforts
healthy backlog of approximately $160 million. are already yielding additional opportunities.
The team secured sales opportunities resulting in
a $250 million sales budget for 2024. The key to
PROJECT ACURA | HEARTLAND COCA-COLA PROJECT BESSIE | COCA-COLA BEVERAGES FLORIDA the division’s success is correctly executing these
OLATHE, KANSAS TAMPA, FLORIDA
projects, putting in place $225 million in revenue
and securing $17.6 million in contribution. Backlog
at the end of 2023 is estimated at $234 million.
In addition to excellence in execution, the
division needs to focus on securing sales for
field execution in 2025 and 2026. Efforts are
being made to add business development
resources to identify and add opportunities.
selection of clients
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2 2023 Annual Report to Shareholders ◆ Haskell 15
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