Page 18 - AJMAN TOURISM PR REPORT - April 2025

4/30/25, 10:19 AM Ajman Department of Tourism Development signs cooperation agreement with German Company Schauinsland-Reisen to boost E…
Ajman Department of Tourism Development signs

cooperation agreement with German Company

Schauinsland-Reisen to boost Emirate’s appeal in

European market

April 29, 2025 10

As part of its ambitious strategy to enhance its position on the global tourism map, the Ajman Department of Tourism
Development has signed a Cooperation Agreement with Schauinsland-Reisen, one of the leading travel and tourism
companies in Germany and Europe. The signing took place on the sidelines of the Arabian Travel Market 2025, one of
the most prominent exhibitions specialised in the tourism and travel industry regionally and globally.

Advertise here.

The agreement was signed by His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of
Tourism Development and Adnan Eken, Head of Cooperation and Sponsorship in Schauinsland, in an official ceremony
attended by a number of officials from both sides, along with regional and international tourism stakeholders.

This strategic partnership aims to strengthen Ajman’s tourism promotion efforts in the European market through
integrated marketing and promotional campaigns, including digital advertising, event organisation, and tailored media
programs. The collaboration will also involve the development of innovative travel packages that meet the preferences
of European tourists. The initiative is expected to attract more European visitors to Ajman and introduce them to the
Emirate’s diverse tourism offerings, which combine rich cultural heritage, natural beauty, and a modern hospitality
infrastructure.

Commenting on the agreement, His Excellency Mahmood Khaleel Alhashmi said: “This step reflects our unwavering
commitment to implementing a comprehensive strategy that enhances Ajman’s competitiveness on the global tourism
stage and targets new, high-potential markets. Partnering with a reputable company like Schauinsland is a real asset,
given their extensive experience and wide-reaching network in the European market, which will help us reach targeted
tourism segments.”

Mr. Eken also praised Ajman’s tourism potential, stating: “We are delighted to be part of this valuable cooperation. We
believe this partnership will open new doors for German and European tourists to discover a unique destination like
Ajman, which blends authenticity with modernity and offers warm Arabian hospitality.”
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