Page 21 - AJMAN TOURISM PR REPORT - April 2025

4/30/25, 10:19 AM Latest News
Commenting on the agreement, His Excellency Mahmood Khaleel Alhashmi said: “This step reflects our unwavering commitment to
implementing a comprehensive strategy that enhances Ajman's competitiveness on the global tourism stage and targets new, high-
potential markets. Partnering with a reputable company like Schauinsland is a real asset, given their extensive experience and wide-
reaching network in the European market, which will help us reach targeted tourism segments.”

Mr. Eken also praised Ajman’s tourism potential, stating: “We are delighted to be part of this valuable cooperation. We believe this
partnership will open new doors for German and European tourists to discover a unique destination like Ajman, which blends authenticity
with modernity and offers warm Arabian hospitality.”

This agreement comes as part of a series of initiatives launched by the Ajman Department of Tourism Development this year, including
the establishment of a new representative office in the Federal Republic of Germany. This office was unveiled during the department’s
participation in ITB Berlin 2025, one of the world’s leading tourism exhibitions. The new office aims to strengthen connections with
international partners, explore tourism and economic cooperation opportunities, and coordinate promotional campaigns more effectively
and directly with targeted markets.

Ajman has witnessed significant growth in visitor numbers in recent years, driven by continuous investment in the development of tourism
infrastructure, provision of diverse accommodation options, and expansion of cultural, environmental, and sports programs that enrich
visitors’ experience.

The Cooperation Agreement with Schauinsland represents a major step forward in building long-term strategic partnerships, aligned with
the Emirate’s broader economic vision and its commitment to achieving sustainable development goals.

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