Page 26 - AJMAN TOURISM PR REPORT - April 2025

4/30/25, 10:20 AM Ajman Department of Tourism Development signs cooperation agreement with German Company Schauinsland-Reisen to boost E…

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Ajman Department Of Tourism Development Signs Cooperation Agreement With

German Company Schauinsland-Reisen To Boost Emirate’s Appeal In European Market

By Editor_wr Last updated Apr 29, 2025

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As part of its ambitious strategy to enhance its position on the global tourism map, the Ajman Department of Tourism Development has signed a
Cooperation Agreement with Schauinsland-Reisen, one of the leading travel and tourism companies in Germany and Europe. The signing took place
on the sidelines of the Arabian Travel Market 2025, one of the most prominent exhibitions specialised in the tourism and travel industry regionally and
globally.

The agreement was signed by His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development and
Adnan Eken, Head of Cooperation and Sponsorship in Schauinsland, in an official ceremony attended by a number of officials from both sides, along
with regional and international tourism stakeholders.

This strategic partnership aims to strengthen Ajman’s tourism promotion efforts in the European market through integrated marketing and promotional
campaigns, including digital advertising, event organisation, and tailored media programs. The collaboration will also involve the development of
innovative travel packages that meet the preferences of European tourists. The initiative is expected to attract more European visitors to Ajman and
introduce them to the Emirate’s diverse tourism offerings, which combine rich cultural heritage, natural beauty, and a modern hospitality infrastructure.

Commenting on the agreement, His Excellency Mahmood Khaleel Alhashmi said: “This step reflects our unwavering commitment to implementing a
comprehensive strategy that enhances Ajman’s competitiveness on the global tourism stage and targets new, high-potential markets. Partnering with a
reputable company like Schauinsland is a real asset, given their extensive experience and wide-reaching network in the European market, which will
help us reach targeted tourism segments.”

Mr. Eken also praised Ajman’s tourism potential, stating: “We are delighted to be part of this valuable cooperation. We believe this partnership will
open new doors for German and European tourists to discover a unique destination like Ajman, which blends authenticity with modernity and offers
warm Arabian hospitality.”

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