Page 24 - AJMAN TOURISM PR REPORT - April 2025

4/30/25, 10:20 AM Ajman Department of Tourism Development signs cooperation agreement with German Company Schauinsland-Reisen to boost E…

Ajman Department of Tourism Development signs cooperation

agreement with German Company Schauinsland-Reisen to boost

Emirate’s appeal in European market

By PR News Desk 29/04/2025

As part of its ambitious strategy to enhance its position on the global tourism map, the Ajman Department of Tourism
Development has signed a Cooperation Agreement with Schauinsland-Reisen, one of the leading travel and tourism companies
in Germany and Europe. The signing took place on the sidelines of the Arabian Travel Market 2025, one of the most prominent
exhibitions specialised in the tourism and travel industry regionally and globally.

The agreement was signed by His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of
Tourism Development and Adnan Eken, Head of Cooperation and Sponsorship in Schauinsland, in an official ceremony
attended by a number of officials from both sides, along with regional and international tourism stakeholders.

This strategic partnership aims to strengthen Ajman’s tourism promotion efforts in the European market through integrated
marketing and promotional campaigns, including digital advertising, event organisation, and tailored media programs. The
collaboration will also involve the development of innovative travel packages that meet the preferences of European tourists.
The initiative is expected to attract more European visitors to Ajman and introduce them to the Emirate’s diverse tourism
offerings, which combine rich cultural heritage, natural beauty, and a modern hospitality infrastructure.

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