Page 25 - AJMAN TOURISM PR REPORT - April 2025

4/30/25, 10:20 AM Ajman Department of Tourism Development signs cooperation agreement with German Company Schauinsland-Reisen to boost E…

Commenting on the agreement, His Excellency Mahmood Khaleel Alhashmi said: “This step reflects our unwavering
commitment to implementing a comprehensive strategy that enhances Ajman’s competitiveness on the global tourism stage
and targets new, high-potential markets. Partnering with a reputable company like Schauinsland is a real asset, given their
extensive experience and wide-reaching network in the European market, which will help us reach targeted tourism segments.”

Mr. Eken also praised Ajman’s tourism potential, stating: “We are delighted to be part of this valuable cooperation. We believe
this partnership will open new doors for German and European tourists to discover a unique destination like Ajman, which
blends authenticity with modernity and offers warm Arabian hospitality.”

This agreement comes as part of a series of initiatives launched by the Ajman Department of Tourism Development this year,
including the establishment of a new representative office in the Federal Republic of Germany. This office was unveiled during
the department’s participation in ITB Berlin 2025, one of the world’s leading tourism exhibitions. The new office aims to
strengthen connections with international partners, explore tourism and economic cooperation opportunities, and coordinate
promotional campaigns more effectively and directly with targeted markets.

Ajman has witnessed significant growth in visitor numbers in recent years, driven by continuous investment in the
development of tourism infrastructure, provision of diverse accommodation options, and expansion of cultural, environmental,
and sports programs that enrich visitors’ experience.

The Cooperation Agreement with Schauinsland represents a major step forward in building long-term strategic partnerships,
aligned with the Emirate’s broader economic vision and its commitment to achieving sustainable development goals.

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