Page 20 - AJMAN TOURISM PR REPORT - April 2025

4/30/25, 10:19 AM Latest News

Ajman Department of Tourism Development signs cooperation
agreement with German Company Schauinsland-Reisen to

boost Emirate’s appeal in European market

30/04/2025

Ajman, 29 April 2025 – As part of its ambitious strategy to enhance its position on the global tourism map, the Ajman Department of
Tourism Development has signed a Cooperation Agreement with Schauinsland-Reisen, one of the leading travel and tourism companies
in Germany and Europe. The signing took place on the sidelines of the Arabian Travel Market 2025, one of the most prominent
exhibitions specialised in the tourism and travel industry regionally and globally.

The agreement was signed by His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism
Development and Adnan Eken, Head of Cooperation and Sponsorship in Schauinsland, in an official ceremony attended by a number of
officials from both sides, along with regional and international tourism stakeholders.

This strategic partnership aims to strengthen Ajman’s tourism promotion efforts in the European market through integrated marketing and
promotional campaigns, including digital advertising, event organisation, and tailored media programs. The collaboration will also involve
the development of innovative travel packages that meet the preferences of European tourists. The initiative is expected to attract more
European visitors to Ajman and introduce them to the Emirate’s diverse tourism offerings, which combine rich cultural heritage, natural
beauty, and a modern hospitality infrastructure.

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