Page 22 - AJMAN TOURISM PR REPORT - April 2025

4/30/25, 10:20 AM Ajman Department Of Tourism Development Signs Cooperation Agreement With German Company Schauinsland-Reisen To Boos…

Wednesday 30 April 2025 06:19 GMT ﻲﺑرﻋ
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Ajman Department Of Tourism Development
Signs Cooperation Agreement With German
Company Schauinsland-Reisen To Boost
Emirate's Appeal In European Market

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2025-04-29 12:30:31

(MENAFN- Mid-East Info) As part of its ambitious strategy to enhance its position on the
global tourism map, the Ajman Department of Tourism Development has signed a
Cooperation Agreement with Schauinsland-Reisen, one of the leading travel and tourism
companies in Germany and Europe. The signing took place on the sidelines of the Arabian
Travel Market 2025, one of the most prominent exhibitions specialised in the tourism and
travel industry regionally and globally.

The agreement was signed by His Excellency Mahmood Khaleel Alhashmi, Director General
of the Ajman Department of Tourism Development and Adnan Eken, Head of Cooperation and
Sponsorship in Schauinsland, in an official ceremony attended by a number of officials from
both sides, along with regional and international tourism stakeholders.

This strategic partnership aims to strengthen Ajman's tourism promotion efforts in the
European market through integrated marketing and promotional campaigns, including digital
advertising, event organisation, and tailored media programs. The collaboration will also
involve the development of innovative travel packages that meet the preferences of European
tourists. The initiative is expected to attract more European visitors to Ajman and introduce
them to the Emirate's diverse tourism offerings, which combine rich cultural heritage, natural
beauty, and a modern hospitality infrastructure.
Commenting on the agreement, His Excellency Mahmood Khaleel Alhashmi said:“This step
reflects our unwavering commitment to implementing a comprehensive strategy that
enhances Ajman's competitiveness on the global tourism stage and targets new, high-
potential markets. Partnering with a reputable company like Schauinsland is a real asset,
given their extensive experience and wide-reaching network in the European market, which
will help us reach targeted tourism segments.”

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