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4/22/24, 3:00 PM Business Today Middle East has a conversation with the Chairman of Local Planet MEA, Arnaud Verchere on the marketing and a…
Business Today Middle East has a

conversation with the Chairman of Local

Planet MEA, Arnaud Verchere on the

marketing and advertising landscape in

the region.

Staff writer

Interviews, Interviews & Features March 12, 2024 No Comments

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1. In the ever-evolving digital marketing and
advertising landscape of the MEA region, what key
trends have you observed recently, and how do you
think they are shaping the industry?

Currently, increased demand for personalisation is setting
a new tone for conventional practices. Curating content
according to individual preferences has proven to improve
engagement and conversion rates in the MEA region’s
digital marketing and advertising field. The rising demand
for mobile optimisation, as customers prefer mobile-
friendly websites and content, has been driving the
market. Furthermore, integration of artificial intelligence
(AI) and data analytics tools to optimise and automate
advertising campaigns and develop smarter
recommendation algorithms has emerged as a
revolutionary trend.

2. What prompted Local Planet to officially launch
Arnaud Verchere, Group CEO at Tonic ‘Local Planet MEA’ in the Middle East and Africa?
International & Chairman of Local Planet MEA What expertise, services, and tools does the company
plan to offer to support businesses to excel in the
competitive environment?

The MEA region has become a hub for marketers and advertisers, due to its thriving business environment. We
have recognised its potential and are equipped to address the diverse needs of this region. By leveraging the
knowledge of our team of experts on the region’s media landscape and business requirements, we aim to devise
unique media communication strategies. Our vast network offers businesses local insights, global expertise, and
innovative strategies, ensuring successful implementation of campaigns.

3. How did the collaboration with Tonic International, RMS Media, and Curiosity Africa come about, and
what role will each play in Local Planet MEA?

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