Page 11 - LOCAL PLANET PR REPORT - MARCH 2024

creating reusable content, these businesses can boost efficiency across their
processes. More importantly, establishing and maintaining relationships with customers
reduces the requirement for extensive marketing. This, combined with regular
evaluations and adjustments, as well as review of internal resources and existing talent,

ensures flexibility and the ability to produce dynamic results. Businesses can also
optimise resource allocation and make cost-effective changes to their communication
strategies by establishing metrics for measuring return on investment (ROI).

https://www.khaleejtimes.com/business/ai-creating-new-waves-in-advertising