Page 9 - LOCAL PLANET PR REPORT - MARCH 2024

Using AI, marketers can capitalise on insights to anticipate consumer demands,
optimise content, and make data-driven decisions to create higher-impact campaigns.
Programmatic advertising also relies heavily on AI as it automates real-time ad
placement and purchase. This boosts productivity, lowers expenses and enables more

accurate audience targeting. In addition to enabling dynamic pricing strategies and
allowing businesses to adjust prices based on factors such as demand, competition,
and market trends, AI can further help companies shape better customer journeys by
carefully analysing touchpoints and interactions.

What are the key advantages of mobile marketing in reaching and engaging with

a diverse audience? How has the rise of mobile devices influenced consumer
behaviour, and what does it mean for businesses?

Arnaud Verchere, Group CEO at Tonic International and Chairman of Local Planet MEA

With greater connectivity and on-the-go access to information, the growth of mobile
devices has had a significant impact on consumer behaviour. In order to enhance
customer experience and satisfy their needs, businesses make significant investments

in its digital platforms every year. Increased planning and development across all

https://www.khaleejtimes.com/business/ai-creating-new-waves-in-advertising