Page 10 - LOCAL PLANET PR REPORT - MARCH 2024

sectors have also propelled the usage of mobile devices and the internet, particularly in
the Middle East, by providing users with more integrated wireless services. A key
element in this is that mobile devices make location-based services possible, which
enables companies to offer users customised, location-specific promotions and

advertisements.

Consumers expect instant access to information, reviews and product details, which
makes it essential for businesses to ensure that their online presence is mobile-friendly
and content is easily accessible and digestible on smaller screens. Businesses must
therefore build and optimise apps to offer convenience, personalised experiences, along

with loyalty programs that foster stronger connections with their customer base.

How does cross-platform audience buying facilitate targeted advertising, and
what are the implications for consumer engagement? What role does data
integration play in optimising cross-platform audience buying efforts?

Cross-platform audience buying, supported by robust data integration, helps advertisers

deliver more personalized and effective advertising campaigns, which can enhance
consumer engagement and optimize marketing efforts.

By combining data from various sources, advertisers can gain a comprehensive view of
their audience’s behaviours and preferences. This integrated data helps create more
accurate audience profiles and segments, which can then be targeted more effectively

across different platforms. It also allows for better measurement and analysis of
campaign performance, leading to more informed decisions and improved return on
investment (ROI).

In a budget-conscious landscape, what considerations should businesses
prioritise when planning their communication strategies?

Budget-conscious businesses should place a high priority on precise audience

targeting, cost-effective communication channels and well-defined objectives that are in
line with the company’s overall goals. By leveraging data analytics for informed
decision-making, maintaining consistent brand messaging across platforms and

https://www.khaleejtimes.com/business/ai-creating-new-waves-in-advertising