Page 14 - LOCAL PLANET PR REPORT - MARCH 2024

screens. Businesses must therefore build and optimise apps to offer
convenience, personalised experiences, along with loyalty programs that foster
stronger connections with their customer base.

Cross-platform audience buying, supported by robust data integration, helps

advertisers deliver more personalized and effective advertising campaigns, which
can enhance consumer engagement and optimize marketing efforts.

By combining data from various sources, advertisers can gain a comprehensive

view of their audience’s behaviours and preferences. This integrated data helps
create more accurate audience profiles and segments, which can then be

targeted more effectively across different platforms. It also allows for better
measurement and analysis of campaign performance, leading to more informed

decisions and improved return on investment (ROI).

Budget-conscious businesses should place a high priority on precise audience

targeting, cost-effective communication channels and well-defined objectives that
are in line with the company’s overall goals. By leveraging data analytics for

informed decision-making, maintaining consistent brand messaging across
platforms and creating reusable content, these businesses can boost efficiency

across their processes. More importantly, establishing and maintaining
relationships with customers reduces the requirement for extensive marketing.
This, combined with regular evaluations and adjustments, as well as review of

internal resources and existing talent, ensures flexibility and the ability to produce
dynamic results. Businesses can also optimise resource allocation and make

cost-effective changes to their communication strategies by establishing metrics
for measuring return on investment (ROI).

https://www.msn.com/en-ae/money/news/ai-creating-new-waves-in-advertising/ar-BB1k2XEP