Page 12 - LOCAL PLANET PR REPORT - MARCH 2024

AI creating new waves in advertising

Story by Somshankar Bandyopadhyay

• 15h • 3 min read

Photo for illustrative purposes only. — File photo© Provided by Khaleej Times

As artificial intelligence (AI) increasingly enters every phase of our lives, it

has also become a critical tool in the hands of marketers and advertisers to
finetune and personalise their campaigns to target specific audiences.

“Leveraging the power of AI, marketers can now create highly targeted and
personalised advertising campaigns through advanced data analysis and

segmentation. Ads are also made more relevant by personalising them based on
user behaviour, preferences and demographics. This is noteworthy as AI-

https://www.msn.com/en-ae/money/news/ai-creating-new-waves-in-advertising/ar-BB1k2XEP