Page 8 - LOCAL PLANET PR REPORT - MARCH 2024

AI creating new waves in

advertising

Marketers and advertisers can now finetune and personalise their campaigns

by

Somshankar Bandyopadhyay

Published: Sun 17 Mar 2024, 7:33 PM
As artificial intelligence (AI) increasingly enters every phase of our lives, it has also

become a critical tool in the hands of marketers and advertisers to finetune and
personalise their campaigns to target specific audiences.

“Leveraging the power of AI, marketers can now create highly targeted and
personalised advertising campaigns through advanced data analysis and segmentation.

Ads are also made more relevant by personalising them based on user behaviour,
preferences and demographics. This is noteworthy as AI-powered algorithms can
analyse massive amounts of data to forecast consumer behaviour and trends,” Arnaud
Verchere, Group CEO at Tonic International and Chairman of Local Planet MEA, told

Khaleej Times in an interview.

Excerpts:

How has the integration of AI transformed traditional advertising and marketing
strategies?

Prior to the digital era, traditional advertising and marketing strategies used offline
channels to reach audiences, which included print, broadcast, direct mail, and in-person

approaches. These methods, including telemarketing and outdoor advertising, have
since evolved with the emergence of online platforms and technology-driven
campaigns.

https://www.khaleejtimes.com/business/ai-creating-new-waves-in-advertising