Page 35 - DGHR PR REPORT - APRIL 2025

were at a regular or intermediate level, with a smaller percentage, around 16 per cent, being
advanced or expert users."

She added that a survey of senior managers "surprisingly" found that 48 per cent of them "were
okay with people using Gen AI without disclosing that they used it" — an indication of how widely it
was being used.

Content creation

The technology was most widely used for content creation, followed by strategy development and
data analysis. More than 80 per cent of users reported saving time using Gen AI, and 46 per cent
said it increased the quality of their work and productivity. Challenges faced by users included
inaccuracy of information — an issue faced by 40 per cent of responders- and data privacy issues.

"A lot of people were concerned about data privacy, especially with regards to organisational use
cases of their data, as well as bias,” she said. “There also needs to be a better representation of the
local culture, language, and other data pertinent to this field, which is missing in most international
benchmark Gen AI tools today."

The study also suggested that training and upskilling employees were "the key of the hour" and that
awareness and openness to the adoption of new technology across departments are also very
important.

Use of AI in SMEs

A separate report by MBSRG also found that 99 per cent of small and medium enterprises (SMEs)
were either using or exploring Gen AI, with the highest usage being in marketing, customer service,
design, and analytics.

The research suggested that infrastructural needs in the region were evolving and that the biggest
challenges included affordable computing and data storage. There was a high awareness of AI and
data policies among SMEs, but a shortage of talent plagued the entire region. Additionally, foreign
intellectual property registration among AI SMEs was low, at only 9 per cent.

The UAE is ranked fifth globally in Stanford’s AI Vibrancy Index and 13th in the Oxford Government AI
Readiness Index. With SMEs representing 94 per cent of UAE companies, their AI adoption is critical
for national economic development.

https://www.khaleejtimes.com/business/tech/ai-threat-dubai-government-jobs-clerical-roles