Page 249 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/16/24, 3:36 PM Star Power shines as IIFA Festival 2024 kicks off » Headline
Mr Partho Banerjee, Senior Executive Officer Marketing & Sales, NEXA commented, “As the NEXA
IIFA Awards return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-
year partnership. NEXA and IIFA symbolize the pursuit of innovation, challenging the status quo to
create novel and inspiring experiences. By combining global design, sophisticated style, and
innovative technology, NEXA crafts premium experiences that align perfectly with IIFA’s mission to
build lifetime experiences and celebrate excellence in Indian cinema globally.”

Mr Ashish Parakh, Chief Sales Controller and Chief Marketing Officer at Sobha Realty, expressed his
excitement about the partnership, stating, “IIFA has always been a shining example of cinematic
excellence, bringing people together from across the globe—much like how Sobha Realty creates
homes that resonate with the global Indian community. We’re thrilled to continue the journey with
Sobha Realty IIFA Weekend and Rocks at Yas Island, Abu Dhabi, and are eager to be part of another
remarkable event that showcases creativity and excellence on the world stage.”

Mr Andre Timmins, Founder/Director, IIFA stated, “As we approach IIFA’s Silver Jubilee in 2025, we’re
thrilled to announce the biggest and most spectacular IIFA Festival yet, set for September 27-29 at
Yas Island. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic
boundaries with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island’s
unmatched hospitality and breath-taking backdrop as a premier international destination. He added,
“Expect mesmerizing performances and cultural extravaganzas during the three-day celebration that
will not only captivate audiences worldwide but also make a profound global impact. A true testament
to the unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer
unique networking opportunities, and celebrate the visionaries who have shaped the global
entertainment landscape, setting the stage for an extraordinary journey to 2025.”

Taghrid AlSaeed, Miral’s Executive Director of Marketing, Communications & Events, said, “We are
proud to welcome the world’s biggest celebration of Indian film for a historic third time to Yas Island.
This year’s IIFA Festival promises to be an extraordinary spectacle of cinematic excellence and
vibrant culture with the welcome of IIFA Utsavam to the Island for the first time. We can’t wait to
transform Yas Island, the leading entertainment and leisure destination into a global stage for Indian
cinema. This year’s event will unit Bollywood’s brightest stars with their most passionate fans for an
unforgettable experience in Abu Dhabi. Let’s get ready for an event like never before”

H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing and Communications,
DCT Abu Dhabi says, “We are delighted that Abu Dhabi will host the International Indian Film
Academy Awards for an unprecedented third consecutive year. As a city steeped in culture and
creativity, this continued partnership highlights Abu Dhabi’s reputation as a leading destination for
global events. We look forward to sharing our city with the luminaries of Indian cinema and the IIFA
audience, celebrating the best of Indian cinema together with the finest Emirati hospitality.”

Mr Ashish Sehgal – Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment
Enterprise Limited, expressed his excitement about this association – “ZEE is thrilled to bring the
magic of the IIFA to millions of households across the globe and celebrate the brilliance of Indian
Cinema and its talented artists. This prestigious property is a natural fit for our portfolio and reaffirms
ZEE’s audience-first strategy of delivering premium entertainment that resonates deeply with our
diverse viewers. We are confident that this association will not only elevate the viewer experience but
also strengthen our leadership in delivering the best of Indian Cinema to the world and set new
benchmarks in engagement, viewership and entertainment.”

Mr Praveen Sharma, Group CEO & Partner Maisour & Meteora Group expressed his happiness, “We
are absolutely thrilled to partner with the International Indian Film Academy (IIFA) Awards as the
Investment Partners of IIFA Weekend & Awards. This collaboration marks a monumental milestone
for Maisour, a crowdfunding platform for fractional ownership in Real Estate in Dubai with a global
platform like IIFA that unites and celebrates the best of Indian cinema in a dazzling showcase of
stardom. The highly anticipated cinematic extravaganza IIFA Festival 2024 on Yas Island, Abu Dhabi,
sets the perfect stage for this partnership. At Maisour, we champion creativity, innovation, and make
Real Estate investment in Dubai affordable that seamlessly resonate with the prestigious legacy of

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