Page 254 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/16/24, 3:37 PM IIFA Festival 2024 kicks off with a spectacular showcase of stardom in Mumbai - Times of Oman
confident that this association will not only elevate the viewer experience but also strengthen our

leadership in delivering the best of Indian Cinema to the world and set new benchmarks in
engagement, viewership and entertainment.”

Mr Praveen Sharma, Group CEO & Partner Maisour & Meteora Group expressed his happiness, "We are

absolutely thrilled to partner with the International Indian Film Academy (IIFA) Awards as the

Investment Partners of IIFA Weekend & Awards. This collaboration marks a monumental milestone for

Maisour, a crowdfunding platform for fractional ownership in Real Estate in Dubai with a global platform
like IIFA that unites and celebrates the best of Indian cinema in a dazzling showcase of stardom. The

highly anticipated cinematic extravaganza IIFA Festival 2024 on Yas Island, Abu Dhabi, sets the perfect

stage for this partnership. At Maisour, we champion creativity, innovation, and make Real Estate
investment in Dubai affordable that seamlessly resonate with the prestigious legacy of the IIFA awards.

Together, we aim to elevate the fan engagement and offer them opportunities for investment and

excellent returns."

Mr. Nishant Pitti, CEO& Co-founder of EaseMyTrip shared his thoughts on the association, stating; “As
IIFA approaches its Silver Jubilee in 2025, EaseMyTrip is excited to be the official travel partner for the

world’s grandest celebration at the IIFA Awards. This year, the celebrations promise to be bigger and

more spectacular than ever. As a homegrown brand, we're delighted to offer IIFA specific holiday
packages. This partnership reflects our unwavering commitment to making travel for the event and

beyond both effortless and unforgettable for all.”

Nader Halim, Cluster General Manager for Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, Curio

Collection by Hilton, and DoubleTree by Hilton Abu Dhabi Yas Island Residences, remarked on the

partnership, saying, “As the official hospitality partner for the IIFA Festival 2024, Hilton Abu Dhabi Yas
Island is honoured to be at the very heart of this extraordinary celebration of Indian cinema and music.

We are thrilled to welcome the industry's most prominent stars throughout this action-packed weekend

and are committed to ensure they experience the exceptional hospitality that Hilton is renowned for.”

Nabila, Founder NABILA and ZERO makeup- Official Hair & Makeup Partner commented saying, “The

team at NABILA is thrilled to return to IIFA for the fourth time, styling and energizing this star-studded
event at the magical YAS Island. With our backstage powered by ZERO Makeup — a brainchild of

NABILA that is specially designed for brown skin and associated with IIFA since its inception — we are
fully prepared for this exciting journey.”

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