Page 252 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/16/24, 3:37 PM IIFA Festival 2024 kicks off with a spectacular showcase of stardom in Mumbai - Times of Oman
September 28: NEXA IIFA Awards co-presented by Sobha

September 29: Sobha IIFA Rocks co-presented by NEXA

The IIFA 2024 kicked off with a dazzling showcase of stardom at its official India press conference,

featuring the 'King Khan' Shah Rukh Khan and celebrated filmmaker Karan Johar.

They will be hosting the highly anticipated NEXA IIFA Awards extravaganza co-presented by Sobha

Realty on Yas Island, Abu Dhabi, at the iconic Etihad Arena.

Joining the impressive line-up are the dynamic duo Siddhant Chaturvedi and Abhishek Banerjee, set to

dazzle as hosts of IIFA Rocks 2024. Also in attendance at the press conference was Telugu and Hindi
cinema’s superstar Rana Daggubati.

Heralding an extraordinary journey over 24 glorious years, IIFA2024 is set to bring together the finest

in Indian cinema in a breath-taking display of brilliance across five iconic industries. The three-day

extravaganza is all set to showcase the rich diversity of Indian cinema by bringing together the

glamour of the IIFA Awards with the vibrant South Indian cinema through the IIFA Utsavam Awards
(Celebrating Cinema of the South). Set to take place from September 27th to 29th, 2024, at Yas Island,

Abu Dhabi, the festivities will kick start on Friday, 27th September, with IIFA Utsavam Awards, a grand

celebration of the four vibrant South Indian film industries. The excitement continues on Saturday, 28th
September, with the prestigious IIFA Awards. The festival concludes on Sunday, 29th September, with

the exclusive, IIFA Rocks. The 24th Edition of IIFA promises to be a magnificent celebration of

cinematic excellence, featuring a stellar array of talent and industry luminaries, from the brilliance of
Hindi cinema to the dynamic South Indian film industry, OTT platforms, global stars, international

dignitaries, cinema enthusiasts and media houses from around the world, this will be the largest and

most memorable IIFA Festival to date.

Mr Partho Banerjee, Senior Executive Officer Marketing & Sales, NEXA commented, “As the NEXA IIFA
Awards return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-year

partnership. NEXA and IIFA symbolize the pursuit of innovation, challenging the status quo to create

novel and inspiring experiences. By combining global design, sophisticated style, and innovative
technology, NEXA crafts premium experiences that align perfectly with IIFA's mission to build lifetime

experiences and celebrate excellence in Indian cinema globally."

Mr Ashish Parakh, Chief Sales Controller and Chief Marketing Officer at Sobha Realty, expressed his

excitement about the partnership, stating, “IIFA has always been a shining example of cinematic

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