Page 253 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/16/24, 3:37 PM IIFA Festival 2024 kicks off with a spectacular showcase of stardom in Mumbai - Times of Oman
excellence, bringing people together from across the globe—much like how Sobha Realty creates

homes that resonate with the global Indian community. We’re thrilled to continue the journey with
Sobha Realty IIFA Weekend and Rocks at Yas Island, Abu Dhabi, and are eager to be part of another

remarkable event that showcases creativity and excellence on the world stage.”

Mr Andre Timmins, Founder/Director, IIFA stated, “As we approach IIFA's Silver Jubilee in 2025, we’re

thrilled to announce the biggest and most spectacular IIFA Festival yet, set for September 27-29 at Yas

Island. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries
with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island’s unmatched

hospitality and breath-taking backdrop as a premier international destination. He added, “Expect

mesmerizing performances and cultural extravaganzas during the three-day celebration that will not
only captivate audiences worldwide but also make a profound global impact. A true testament to the

unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer unique

networking opportunities, and celebrate the visionaries who have shaped the global entertainment
landscape, setting the stage for an extraordinary journey to 2025.”

Taghrid AlSaeed, Miral’s Executive Director of Marketing, Communications & Events, said, “We are

proud to welcome the world's biggest celebration of Indian film for a historic third time to Yas Island.

This year’s IIFA Festival promises to be an extraordinary spectacle of cinematic excellence and vibrant
culture with the welcome of IIFA Utsavam to the Island for the first time. We can’t wait to transform

Yas Island, the leading entertainment and leisure destination into a global stage for Indian cinema. This

year’s event will unit Bollywood’s brightest stars with their most passionate fans for an unforgettable
experience in Abu Dhabi. Let’s get ready for an event like never before”

H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing and Communications, DCT
Abu Dhabi says, “We are delighted that Abu Dhabi will host the International Indian Film Academy

Awards for an unprecedented third consecutive year. As a city steeped in culture and creativity, this

continued partnership highlights Abu Dhabi’s reputation as a leading destination for global events. We
look forward to sharing our city with the luminaries of Indian cinema and the IIFA audience,

celebrating the best of Indian cinema together with the finest Emirati hospitality.”

Mr Ashish Sehgal - Chief Growth Officer - Digital & Broadcast Revenue, Zee Entertainment Enterprise

Limited, expressed his excitement about this association - “ZEE is thrilled to bring the magic of the IIFA
to millions of households across the globe and celebrate the brilliance of Indian Cinema and its talented

artists. This prestigious property is a natural fit for our portfolio and reaffirms ZEE's audience-first

strategy of delivering premium entertainment that resonates deeply with our diverse viewers. We are

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