Page 250 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/16/24, 3:36 PM Star Power shines as IIFA Festival 2024 kicks off » Headline
the IIFA awards. Together, we aim to elevate the fan engagement and offer them opportunities for
investment and excellent returns.”

Mr. Nishant Pitti, CEO& Co-founder of EaseMyTrip shared his thoughts on the association, stating;
“As IIFA approaches its Silver Jubilee in 2025, EaseMyTrip is excited to be the official travel partner
for the world’s grandest celebration at the IIFA Awards. This year, the celebrations promise to be
bigger and more spectacular than ever. As a homegrown brand, we’re delighted to offer IIFA specific
holiday packages. This partnership reflects our unwavering commitment to making travel for the
event and beyond both effortless and unforgettable for all.”

Nader Halim, Cluster General Manager for Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, Curio
Collection by Hilton, and DoubleTree by Hilton Abu Dhabi Yas Island Residences, remarked on the
partnership, saying, “As the official hospitality partner for the IIFA Festival 2024, Hilton Abu Dhabi Yas
Island is honoured to be at the very heart of this extraordinary celebration of Indian cinema and
music. We are thrilled to welcome the industry’s most prominent stars throughout this action-packed
weekend and are committed to ensure they experience the exceptional hospitality that Hilton is
renowned for.”

Nabila, Founder NABILA and ZERO makeup- Official Hair & Makeup Partner commented saying,
“The team at NABILA is thrilled to return to IIFA for the fourth time, styling and energizing this star-
studded event at the magical YAS Island. With our backstage powered by ZERO Makeup — a
brainchild of NABILA that is specially designed for brown skin and associated with IIFA since its
inception — we are fully prepared for this exciting journey.”

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