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1/21/25, 1:43 PM 1 Billion Followers Summit: A key contributor to UAE's global tourism identity
1 Billion Followers Summit: A key contributor to UAE’s global tourism identity
The World's Coolest Winter campaign continues to deliver significant positive
outcomes across numerous sectors and tourism activities

The summit connects the World's Coolest Winter campaign to real tourist experiences, expanding its regional and
international reach.
Published: Mon 13 Jan 2025, 2:26 PM Last updated: Mon 13 Jan 2025, 2:39 PM
Fatima Abdulrahman, director of Government Communications at the UAE Ministry of
Economy, emphasized that the UAE tourism partnership with the 1 Billion Followers Summit,
which draws over 15,000 content creators, will shine a spotlight on the UAE’s outstanding
tourism services and products, thereby further enhancing the nation’s global tourism identity.
Boosting domestic tourism revenue
In her remarks to the Emirates News Agency (WAM) during the second day of the third edition
of the 1 Billion Followers Summit, Fatima Abdulrahman noted that the World’s Coolest Winter
campaign continues to deliver significant positive outcomes across numerous sectors and tourism
activities. This UAE tourism partnership plays a crucial role in boosting domestic tourism
revenue, increasing hotel earnings, and enhancing the appeal of the UAE to visitors from around
the globe. “This edition of the campaign focuses on showcasing the country’s diverse
environments, the charm of its natural landscapes, and its wonderful winter weather, particularly
promoting green tourism,” she stated.

Furthermore, she highlighted that the summit serves as an annual, globally recognized platform
that links the content of the World’s Coolest Winter campaign with actual tourist experiences,
thereby broadening the reach of the campaign and its digital content both regionally and
internationally.
Read more: UAE Creators HQ launches with vision to empower 10,000 content creators
Contributions to hotel revenues

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