Page 612 - MOE ENGLISH PR REPORT - JANUARY 2025

1/21/25, 1:43 PM 1 Billion Followers Summit contributes to enhancing UAE's global tourism identity
This campaign plays a significant role in boosting domestic tourism revenue,

increasing hotel revenues, and enhancing the UAE's appeal to tourists from around

the world. "This edition of the campaign focuses on showcasing the country's

diverse environments, the charm of its natural landscapes, and its wonderful winter

weather, particularly promoting green tourism," she added.

She pointed out that the summit provides an annual, globally followed platform that

connects the content of the World's Coolest Winter campaign with real-world tourist

experiences, expanding the reach of the campaign and its digital content both

regionally and globally.

Fatima Abdulrahman also explained that over the past four editions, the campaign

has achieved leading and strong results for the UAE's tourism sector, contributing to

hotel revenues nearing AED1 billion from 9th January to 20th February 2024.

She added that the campaign supports the goals of the National Tourism Strategy

2031 by elevating the UAE's status as the best global tourism identity, reinforcing
its position as a leading tourist destination by the next decade, increasing the

tourism sector's contribution to the national GDP to AED450 billion, and attracting

new investments worth AED100 billion.

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