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1/21/25, 1:43 PM 1 Billion Followers Summit Contributes To Enhancing UAEs Global Tourism Identity - UrduPoint
1 Billion Followers Summit Contributes

To Enhancing UAE's Global Tourism

Identity

Mohammad Ali (@ChaudhryMAli88) Published January 12, 2025 | 07:00 PM

DUBAI, (UrduPoint / Pakistan Point News / WAM - 12th Jan, 2025) Fatima

Abdulrahman, Director of Government Communications at the Ministry of

Economy, said that the strategic partnership with the 1 Billion Followers Summit,
which attracts over 15,000 content creators, will help highlight the UAE's

exceptional tourism services and products, further enhancing the country's global

tourism identity.

In a statement to the Emirates news Agency (WAM) on the sidelines of the second

day of the third edition of the 1 Billion Followers Summit, Fatima Abdulrahman

added that the World's Coolest Winter campaign continues to yield tangible
positive results across various sectors and tourism activities.

This campaign plays a significant role in boosting domestic tourism revenue,

increasing hotel revenues, and enhancing the UAE’s appeal to tourists from around
the world. “This edition of the campaign focuses on showcasing the country’s

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